We’ve witnessed the mainstreaming of products and services that support causes in recent years for two reasons: consumers get feelings of goodwill for supporting a good cause, and companies see it as a proven strategy to attract more customers. The ... Continue reading ... more >

Did you know that VolunteerMatch powers the volunteer programs of more than 150 network partners? Or that more than 9 million annual visitors come to www.volunteermatch.org to get involved in strengthening our communities? Sponsors can get in on the action, ... Continue reading ... more >

The CSR Food for Thought series is a weekly roundup of relevant news from around the Web, presented to you in one bite-sized blog post. Corporate Giving: Executives Aren’t Just Writing Checks Anymore As companies work toward ... Continue reading ... more >

Problem: you’re having trouble motivating employees to participate in your program. Sign-ups for special events are low, and attendance is even lower. They’re not using their paid time off, and for goodness’ sake, why won’t they track their hours?! You ... Continue reading ... more >

It’s clear today that companies and nonprofits must work together to help solve social issues. You won’t find a successful cause campaign without a corporate/nonprofit partnership, and research shows that most consumers (78%) believe these partnerships help a cause stand ... Continue reading ... more >

Employees want their companies to offer the chance to get involved in local communities. But a "set it and forget it" program won’t be enough to keep employees engaged and enthusiastic over the long haul. Programs today must be approached ... Continue reading ... more >